Writing is everything.
In design, visuals often steal the show—but without a concept,
they risk falling flat. True design begins with an idea, and writing is what gives it shape.
In my twenties, wandering through London, I chased Banksy’s early works—before the world called them art. His pieces turned concrete into manifestos.
"You don’t need planning permission to build castles in the sky."
—Banksy
From Bauhaus to Italian Radical Design, movements were born not from images alone, but from manifestos. Writing clarifies intention. It’s where meaning takes root.
Before the palette, before the materials—write. When design is written first, it lasts.
