Hey Man,
Slow Down.

While everyone seems obsessing with speed and efficiency, Italian artigianato quietly remind us: good things take time. Craftsmanship here is more than technique—it’s cultural heritage, passed down through generations, from Florentine leather to Sicilian ceramics.

“I wanted to keep my studio small and focus on the only three things that interest me:
food, type, and all things Italian.”

— Louise Fili

I explored this firsthand while studying Louise Fili’s work and curating book launches for Lazy Dog Press
like “Take Your Pleasure Seriously” by Luca Barcellona and “Italia Insegna”, a tribute to Italy’s playful signage culture.
At “Letterpress Workers” gathering, I met John Christopher (Flowers & Fleurons), and together we created Pasta Bodoni
an ongoing project exploring the parallels between pasta-making and printmaking.
Both require patience, precision, and a touch of irreverence.
“Craftsmanship is not a lost art, but the key to good design.”
— Renzo Piano
In Italy, making is about more than objects—it’s about keeping communities alive and stories intact.
True craftsmanship resists being rushed. It holds space for authenticity, beauty, and care.